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Business to Business

Measurable demand generation. Repeatedly building buyer engagement.

Successfully navigating the buyer’s journey is at its most complex in the world of B2B, where multiple decision makers with different priorities need to be engaged.

While our approach is highly creative, it starts with data and analysis designed for deeper customer insights every step of the way. We work to ensure every touch works harder, from generating and managing leads to improving the sales pipeline to ultimately delivering a better overall experience. We call it the multiplier effect. With Harte Hanks, you can leverage economies of scale across data management, creative and digital development and lead management for better marketing ROI and buyer engagement.

A Software Business
Speaking Global Language

Helping Hewlett Packard execute an award-winning channel campaign, drive demand through its diverse partners, and scale into an international giant.


“Harte Hanks developed a bespoke, localized campaign optimized for our unique and challenging channel situation. It worked effectively to engage our broad partner base and is generating a significant pipeline that we expect to deliver a healthy ROI.”

– Sara Levison, Head of Channel & Alliance Marketing, Enterprise Software, EMEA at HP.